Personal Information We Collect
Dealer may collect personally identifiable information (including demographic and biographic information, business affiliations, financial information, and survey responses) from Users in a variety of ways, including through online forms for ordering products and services, and other instances where Users are invited to volunteer such information. Information gathered from the Website may be combined and stored in a single central source.
Other Information We Collect
Dealer may also collect information about how Users use our Website, for example, by tracking the number of unique views received by the pages of the Website, the domains from which Users originate, and User IP addresses. We may use “cookies” to track how Users use our Website. A cookie is a piece of software that a Web server can store on the Users’ PC and use to identify the User should they visit the web site again. While not all of the information that we collect from Users is personally identifiable, it may be associated with personally identifiable information that Users provide us through our Website. If Dealer displays banner ads on the Website, these cookies may be used to collect and build anonymous behavioral profiles by advertising companies to deliver targeted ads and tracking referrals.
How We Use Information
Dealer and its trusted affiliates, independent contractors, and business partners may use personally identifiable information collected through the Website to contact Users regarding products and services, and otherwise to enhance Users’ experiences with Dealer and such affiliates, independent contractors, and business partners. Dealer may also use information collected through our Website for research regarding the effectiveness of the Website and the marketing, advertising and sales efforts of Dealer, its trusted affiliates, independent contractors and business partners.